How we became the go-to-brand for high quality & designer big and tall denim
If you are a tall man, or wear size 40 jeans or larger, we are pretty sure you have experienced the difficulty of finding designer, premium high-quality jeans in big and tall stores or online shops. Search high-quality big and tall jeans and the results will reveal product ads and sites that range from really cheap low-quality jeans to bad fitting imported mass market brands and stores. Most denim enthusiast would not perceive the selections as high-quality nor designer, and not what comes to mind for better denim. Search again but leave out the words big and tall. The results become more in-line with what is expected in brands and shops.
In the Spring of 2014, we began offering Custom-Made-To-Order jeans by allowing orders to be placed in any waist size or length before we cut production. Before we knew it, the request for sizes got larger, longer and shorter. Sizes were all over the place. Dealing with so many sizes, while producing small volumes became expensive, time consuming and upsetting to our manufacturing vendors.
By the second production, we found we had a solid demand. The request for waist sizes were up to 48 and later maxed out at size 50 jeans. Big guys called and emailed thanking us for giving them a better choice. We later decided to streamline our offerings and invest in growing the big tall jeans collections.
Realizing how big men loved what we were doing, we decided to contact the major Big & Tall chain stores to offer them our Williamsburg jeans for big men. Unable to get most of the buyers on the phone, we left them voicemails offering them better made in USA jeans in vintages washes, selvedge and raw denim, but no one returned our calls.
Finally, we were able to get a buyer on the phone and they told us, “Our customers don’t buy raw denim and aren’t interested in better quality jeans.” We offered to ship him samples so that he could review our product, but he said, “don’t bother.” We asked if he could take a look at our website to see our products. He said, “I won’t look, I don’t have the time.”
That conversation ended up being great for our business. I understood these guys either didn’t get it or didn’t want it and I never called on another big and tall retailer again. In fact, we stopped reaching out to all stores deciding to focus on direct to consumer instead.
We are proud to offer superior, modern fit, American made jeans for Big and Tall men, produced in the best American and Japanese denim fabrics. If you live in or plan to visit New York City, we hope you will find time to visit our Williamsburg retail store. We are located at 338 Wythe Ave, Brooklyn, NY 11249. Phone (646) 367-1720.